Listen to Podcast
Impact Medicine, the new book from Dr Meghan Walker, offers a six-step plan for clinician entrepreneurs to build their practice by reaching more people - and building recurring revenue.
Impact Medicine stands for:
- I for Intention
- M is for mindset
- P is for people
- A is for attraction. How do we attract the right group of people?
- C is for Cents: money management
- T is thinking like an entrepreneur.
In this episode, Dr Walker asks “How do we attract the right people to our practice? Or how do we communicate the value of our offering to the people that we want to serve?
WATCH THE NEXT EPISODE OF "IMPACT MEDICINE: ATTRACTION"
===
Dr Meghan Walker works with Clinician Entrepreneurs and business owners in health and wellness to create the impact and income that aligns with their purpose. She is the founder of Clinician Business Labs, a community of clinician entrepreneurs dedicated to putting health into as many hands as possible.
Key Take-Aways
The People Piece
The people piece really is us defining our arena of authority, who we serve, and the outcome we deliver for them. For that, we need to understand the problem we are solving for those people.
Why Finding Clarity Is Key
As we gain greater clarity about who we serve and in what capacity, we will be able to practice more effectively. The more efficiency we can create when designing the transformational processes within our practice, the more clarity we will be able to develop in terms of creating new, innovative forms of programming that will reach more people.
So, How Do Patients Choose A Doctor Today?
If any of us had a family member diagnosed with a serious ailment, we wouldn't ask who was the closest doctor, we'd ask who is the most qualified. We'd tap into our network and we'd find the best person for the job.
How do we determine the best person?
Today, we judge by the quality of their website, the clarity of their messaging, the depth of their experience, and their focus. We judge it by their focus.
Stepping Into A State Of Authority
When you make a decision to step into a state of authority, something really magical happens. One, people have tremendous confidence in the care that you deliver. And when people have confidence in the care that you deliver or the service that you provide in your business, they are quick to refer other people in their network.
First Go Deep And Then Wide
Although casting a wider net might feel safer, you're actually doing yourself a disservice. You create confusion in your marketplace. It's very challenging for people to articulate exactly what it is you do and It does not increase confidence.
Getting Clear On Your Messaging
Building a Story Brand by Donald Miller provides an excellent framework on how to get clear with your messaging. If you don't have clarity on that messaging you’ll lose your audience and they won’t have a clear understanding of the problem you are solving for them.
WATCH THE NEXT EPISODE OF "IMPACT MEDICINE: ATTRACTION"
Key Quote
“When you make a decision to step into a state of authority, something really magical happens right off the bat clinically. One, people have tremendous confidence in the care that you deliver. And when people have confidence in the care that you deliver or the service that you provide in your business they will refer you to their network of friends and family.” Dr Meghan Walker
===
The opinions expressed in this Nutramedica program are those of the guests and contributors. They do not necessarily reflect the opinions of Nutritional Fundamentals For Health Inc.
This video is intended for licensed or registered health professionals and students of health professions only. These statements have not been evaluated by the Food and Drug Administration. Information contained in these programs are not intended to diagnose, treat, cure or prevent any disease.
